If you want to be welcoming as a church, it’s important not to use special “insider” language. People don’t want to try things if they don’t know the words.
That’s why yoga, pilates, sushi, açaí berries, and kombucha never really caught on.
4 Replies to “Church Marketing 101”
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AS MY MOTHER USED TO SAY, "LOOK THEM UP"!!!
Sarcasm noted. Well done….
Nic work!
Ha! The problem of course is that yoga, sushi, etc. are trendy and easy. The Faith will never be trendy or easy in our present atmosphere of kultursmog.